15below

Passengers expect more than an efficient booking process and on-time arrivals. Today, travellers demand personalised experiences that cater to their unique needs and preferences throughout their entire journey. While delivering this can be a challenge, it’s also a huge opportunity for #airlines and travel brands. Unlocking this potential lies in #data. With our latest guide, you'll discover data sources you may not even know you could use, and harness their power to transform your operations and drive success. Read the guide now to learn how to: 💰 Maximise revenue opportunities - uncover new opportunities to increase profitability using data-driven insights and innovative strategies. 🎯 Enhance loyalty with personalisation - explore advanced techniques for delivering hyper-personalised journeys that deepen customer loyalty. ⏳ Improve operational efficiencies - use data-driven automation to streamline operations and improve communication with your passengers. The FREE guide provides you with the knowledge and tools to enhance your approach to passenger communication and establish your brand as a leader in customer satisfaction and loyalty - https://lnkd.in/gqc7RFd9 #airlinedata #passengerexperience #travelindustry #customerservice #automation #aviation #traveltechnology #eguide #travelindustrynews #aircraft

If you haven’t read Amadeus for airlines's recent report on rethinking how to manage airline disruption, I’d really recommend that you take a look. It was great to contribute to this report with my thoughts on how we should be moving forward as an industry and I’ve expanded on some of these points in the article below. #travelindustry #airlinedisruption #travelnews #customerjourney #automation #aviation #traveltechnology #travelindustrynews #aviation #airlinenews

British Airways has recently made the transition from paper-based maintenance logs to digital – saving them almost a million sheets of paper each year!  This shift to a more modern solution is a great move towards sustainability but also highlights their innovative approach to improving operational efficiency, data accessibility, and streamlining processes. https://lnkd.in/eGgsGgKD We've worked with British Airways since 2018 and have seen this progressive approach first-hand. Our solutions help them deliver relevant and reliable travel updates for their customers helping BA to meet passenger expectations, increase customer loyalty and be more efficient with their operations.  Interested in finding out more about how we help airlines to automate operations and communicate with customers on a hyper-personalised level? Contact us to learn more - https://lnkd.in/e_b-Ac9D #travelindustry #aviationindustry #travel #aviation #communications #airlinenews #automation #technology #passengerexperience #travelnews #sustainabletravel #britishairways 

A few weeks ago, we were very excited to visit the Hawaiian Airlines headquarters in Honolulu! 15below Customer Account Manager, Alex (Alexi) Thornton and Customer Experience Expert and founder of Empathyce Customer Experience consultancy, Jerry Angrave visited for a 3 day workshop on Customer Journey Mapping. The workshop was attended by various teams from Hawaiian Airlines, including operational control centre staff, members from the marketing team and more.  Throughout the 3 days, the team were finding ways to enhance Hawaiian’s guest experience during flight delays or cancellations. Their focus came from aligning the experiences of what can be a turbulent and unpredictable time for everyone to the unique brand promise of giving authentic Hawaiian hospitality. At Hawaiian, the values of Aloha (kindness) and mālama (protect and take care) run deep.    The team took part in persona-based experience mapping, gathered feedback from colleagues, developed prototypes for new ideas, and prioritised a roadmap of actionable steps. This collaborative effort allowed the team to take a step back and gain a deeper understanding of the customer journey and experience, facilitating deeper discussions about existing gaps, challenges and opportunities for improvement across different roles within the organisation. More airlines are now investing in Customer Journey Mapping and we’re seeing a lot of interest from our customers in running workshops to create more positive experiences and memories for their customers. Read more about the advantages of Customer Journey Mapping in our latest blog post: https://lnkd.in/eHCaVxcx #customerjourneymapping #cx #passengerexperience #airlines #travelindustry #customerservice #customerjourney #automation #aviation #traveltechnology #travelindustrynews #avitation #travelbrands

The value of customer experience (CX) optimisation can be difficult to measure, and we know that sometimes this can lead to nervousness about whether to invest in it. Discover why an effective customer experience strategy is not just a nice-to-have, but a commercial imperative in our latest blog, as Jerry Angrave, Travel Customer Experience expert and founder of customer experience consultancy Empathyche, shares his top five reasons why every travel brand should pay attention to their CX strategy. https://lnkd.in/eHCaVxcx #customerjourneymapping #cx #passengerexperience #airlines #travelindustry #customerservice #customerjourney #automation #aviation #traveltechnology #travelindustrynews #avitation #travelbrands

We’re delighted to have recently welcomed Uganda Airlines to the 15below community, and we look forward to helping them enhance their passenger experiences. With our solutions, we’ll support their teams to:  🔔 Better manage ad hoc notifications and keep their customers informed more quickly and efficiently.  📩 Deliver more accessible and personalised notifications through custom email and SMS templates.  ✅ Automate schedule change notifications with tailored functionality such as time filters to ensure notifications are only received at appropriate times.    Al Tredinnick, Head of Commercial at 15below said: “Uganda Airlines plays a vital role in connecting the country to the world, and we're thrilled to support its mission. Manual notifications can be time-consuming and prone to errors, resulting in delays, missed notifications, or misinformation. By incorporating personalisation and tailoring communication to their passengers' needs, Uganda Airlines can begin building relationships with passengers and gaining their trust. Combined, these two changes will have a huge impact for both the airline and its passengers. We’re looking forward to seeing this impact grow throughout the partnership.”    Find out more about this exciting news on our website: https://lnkd.in/eW8zTvkh #passengerexperience #travelindustry #customerservice #travelnews #customerjourney #automation #aviation #traveltechnology #customerjourneymapping #travelindustrynews #aviation #airlinenews

“Global air traffic jumped by 16% over the last year. But in Asia, the increase was almost twice as much, according to industry figures.” Whilst most of the #airline industry continues to see a positive uptick in passenger numbers, it’s in emerging economies that numbers are soaring. Asian countries including Indonesia, the Philippines, Thailand, and Vietnam are witnessing remarkable growth in air traffic, fueled by young populations with increasing levels of disposable income. As the volume of passengers grow for airlines in these countries, it’s always important to remember that the best way to stand out from the competition is to provide your customers with journeys that are as easy and enjoyable. This focus on the experience of your customers will bring lasting connections and loyalty that will positively impact your revenue for years to come. Interested in learning what steps you should be taking to understand your customers and optimise their journey with you? Take a look at our latest e-Guide ‘Ensuring your Customer Journey Mapping is effective, strategic and influential’ - https://lnkd.in/eh_dyf5w #passengerexperience #travelindustry #customerservice #travelnews #customerjourney #automation #aviation #traveltechnology #customerjourneymapping #travelindustrynews 

It’s not April Fools anymore, but this one did have us thinking for a moment! Did you know McDonald's once tried expanding into the travel industry and even had their own McPlane? Back in 1996, Mcdonald’s teamed up with Swiss carrier, Crossair and tour company Hotelplan to launch the McPlane, serving big macs and milkshakes on board. Not only were liveries changed on the planes, the seats were transformed into bright ketchup-red with the iconic ‘M’ logo on each headrest. The first flight took off from Basel, Switzerland and landed in Heraklion, Greece. But, this wasn’t the only marketing stunt that McDonald’s tried in the travel industry, with McBoats and McTrains also making an appearance over the years! https://lnkd.in/eH2i-Bxk #airlines #travelindustry #airlinenews #aviation #travelindustrynews #aprilfools #mcdonalds #travel #travelnews

The March 2024 edition of our monthly newsletter Well-Travelled is ready to read!    In this issue, we look at:   📧 Two of 15below's experts give their thoughts on why email deliverability is so important and how it significantly impacts the overall travel experience for passengers.  🚀 Our new investment partner, LDC, and the exciting impact the partnership will have for 15below, our product road map, and the industry as a whole.   ✈️ We visit Air Europa for a valuable training session and welcome TUI to our Brighton office.  🌟 Hear from some of the amazing women at 15below in celebration of International Women’s Day.    #airlines #travelindustry #customerservice #passengerexperience #travelnews #automation #customerexperience #aviation #travelindustrynews #traveltechnology #deliverability 

Scandinavian Airlines has recently launched a new mystery flight called ‘destination unknown’ to members of their loyalty program. Within minutes, over 1,000 members signed up for the surprise flight.  The launch of the 'destination unknown' mystery flight reflects a growing trend of passengers seeking unique experiences from the companies they travel with. It's a clear indication of evolving passenger desires and expectations, as a new breed of travellers is starting to emerge. Read more: https://lnkd.in/dXXyf2wk #travelindustry #aviationindustry #travel #aviation #communications #airlinenews #automation #technology #passengerexperience #travelnews #destinationunknown #scandinavian